Two products: a hyperrealistic 3D model with full immersion for online showrooms and a lightweight 3D model for embedding on the developer's website. From first click to deal.
No obligations Demo in 15 minutes
Hyperrealistic 3D model
Lightweight 3D model for the website
Every feature creates emotional engagement and helps the client make a decision faster.
Hover over a card to see a video demo.
The user controls what feels like a drone. They freely navigate across the site, rotate the model, and zoom in on buildings, courtyards, and public areas. It provides a holistic understanding of the complex's structure and architecture.
Apartments, parking spots, storage rooms, and retail spaces are highlighted directly on the building based on their status. Selecting one instantly opens detailed information — quickly and without unnecessary clicks.
The 3D tour allows you to descend into the parking garage or explore storage rooms. The buyer can see their actual location, dimensions, and access convenience. This resolves many questions that typically arise during the selection process.
In flight mode, you can see not only the complex itself but also its surroundings. The map shows transit stops, transport routes, and roads. It highlights shops, pharmacies, cafes, schools, kindergartens, and other important points of interest nearby.
The user can "enter" the apartment, walk to the window, and see the future view. It can be viewed in different weather conditions, during the day, evening, or winter. This helps make a decision much faster than conventional renders.
The 3D tour lets you switch the time of day and seasons. The complex can be viewed on a summer day, a winter evening, in the rain, or during a snowfall. These effects help you feel the atmosphere of your future home.
The system connects to the developer's database and automatically pulls up-to-date data on apartments, their statuses, and special offers. No manual updates needed — all information is always current.
A character appears on the site, making the real scale of the space immediately clear. This format especially resonates with clients familiar with video game mechanics and creates additional emotional engagement.
The user can drive around the complex to understand access roads, navigation, and parking locations. This mode makes the presentation more dynamic and is especially popular with families with children.
Problem
Buyers are used to interactivity — controlling the camera, moving through spaces, examining details. Static images don't engage.
Floor plans and aerial renders don't convey scale, courtyard details, or architectural solutions. The project's advantages go unnoticed.
Solution
A full-fledged digital model — the user freely navigates the site as if playing a video game.
Flight over the complex, courtyard walks, window views, sound, and atmosphere. The buyer perceives the complex as a real place to live.
Both products — the hyperrealistic and lightweight models — are suitable for presenting any type of property: from residential complexes to ski resorts and large-scale territories.
Presenting residential complexes, business centers, and commercial properties in an interactive 3D format.
Large-scale visualization of vast territories with infrastructure, roads, and landscape.
Interactive presentation of ski resorts with slopes, lifts, and infrastructure.
Visualization of large thermal resorts with pools, spa areas, and hotels.
Both products easily adapt to projects of any scale — from a single building to an entire resort complex spanning hundreds of hectares.
Detailed visualization of infrastructure and facilities
Interactive exploration of the territory in 3D
Online presentations for investors and clients
Hyperrealistic — for maximum immersion and online showrooms. Lightweight — for your website and mass-market sales.
A photorealistic digital replica of the residential complex with full immersion. The client walks through the territory, enters apartments, and sees the views from windows. The sales manager conducts an online showroom in real time.
A fast interactive 3D master plan that embeds directly into the developer's website. Instant loading, optimized for any device and browser. The client selects an apartment independently, without any downloads.
Combine the power of the hyperrealistic model for online showrooms and the lightweight model for your website — a complete sales cycle from the first touch on the website to a live presentation with a manager. Maximum conversion at every stage of the funnel.
Better together
Interactive apartment selection — the client sees available units directly on the 3D model, filters by parameters, and gets information instantly
CRM integration — current apartment statuses, prices, and promotions are automatically pulled from your database
Works in-office and online — used in sales offices, at exhibitions, and for remote consultations from anywhere in the world
Launch in 2–4 weeks — from contract signing to a finished product, including setup and integration
Voice AI assistant — control the model by voice: "show me two-bedroom apartments with a courtyard view" — and the system finds matching options
Enter your project parameters and get an estimated cost in seconds
| Item | Cost |
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Project type: comfort / business
What was done:
Interactive 3D showroom for sales launch
Project type: comfort / business
What was done:
Interactive 3D showroom for sales launch
Project type: comfort / business
What was done:
Interactive 3D showroom for sales launch
The full project list is available during the demo meeting.
Over 50 developers are already using GenPlan.ONE
Client video testimonial
"The lightweight model on the website boosted conversion by 35%. Clients choose their apartment before even calling a sales manager."
— Head of Sales, real estate developer
"The hyperrealistic model made it possible to sell to out-of-town buyers: the manager conducts an online showroom, and the client feels like they're walking through the complex. We already close 40% of deals online."
— Commercial Director
"We use both products: the lightweight model on the website captures leads, while the hyperrealistic one closes deals through online showrooms. Full cycle."
— Marketing Director
During the demo meeting, we'll show the hyperrealistic model with full immersion and the lightweight model for the website. See how both products work on a real residential complex: +35% website conversion, 40% of deals closed online without an office visit.
No obligations • Personal demo in 15 minutes
